Journalism · Uncategorized

Blogging will never die

I’m so tired about bloggers blogging about the pending death of blogging.

There are so many bloggers now that bloggers can blog about the best blogs on the web, and there will be readers for THAT.

But, seriously, isn’t it ironic that bloggers are writing about this, considering that 26 million more blogs were created in the U.S. in 2010.

There are now a total of 152 MILLION blogs in a country of 308 million people.

The problem isn’t that blogging is dying, it’s that EVERYONE thinks they can write an interesting blog. They’re cluttering the blogosphere with really lame or stolen copy they regurgitate.

Those blogs will die.

The New York Times reported earlier this year that fewer teens are blogging, precisely because few people were reading their posts. Just because you create a blog, doesn’t mean people are going to read it.

The blogs that will have a thriving audience are the ones that are:

1. well written,

2. have original content,

3. serve a need,

4. allows readers to engage and interact* (this is vital!)

Through word-of-mouth and OUR social networks, we are learning about the better blogs. We might hear about them through Twitter or Facebook and then we’ll read. If it has a VALUE to the reader, they WILL read your WHOLE BLOG POST. And if you have a book on the topic and they are interested they will buy your book.

Blogging is here to stay. It will not be replaced by a Tweet or a FourSquare check-in. It won’t be replaced by Facebook, either. For journalists and writers, these are social networking tools that can be used to establish your brand and draw readers to your blogs.

We don’t know which direction journalism is going, but it’s clear that we are becoming more socially connected through the internet. Facebook is the most visited website in America. People want to connect and interact with information they get.

This precisely what the Web 3.0 is supposed to be about. It’s just that, in some ways, Mark Zuckerberg beat them to it. (I’m often surprised at how many journalists know zip about the semantic web, aka, Web 3.0 being built.)

People on Facebook do not have to be talking about trivial dribble. They can be engaging people in a manner that educates people. But let’s leave that discussion for another time.

The point I want to leave people with is that a microblog is a starting point. It’s an appetizer. The blog is the enchilada, and if it’s a good one, people will savor it and want more. Just make sure that you create a blog that allows people to comment, interact, and respond.

I look forward to meeting all the wonderful budding journalists who will be at the Spring College Media Convention in New York City. My session on how to create a blog will be Monday at 2 p.m. Be there or be FourSquare.

Use the hashtag #cmanyc11

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