All you Che lovers who weren’t even born when the revolution went down, but are still idealistic enough to dream about economic parity in the Americas: Guess what? The “revolución”, which has been mass marketed, is now being repackaged with the face of Che’s niece, Lydia Guevara.

Here she is in a PETA ad, speaking about a new revolution — going green, as in vegetarian. (In this prototype, carrots take the place of bullets.)

It’s a shame, however, that NAFTA has brought multinational agribusiness to countries such as México, supplanting Mexican farmers who were organic before that became a trend. Let’s hope the international market doesn’t stand for the kinds of chemical-laden frankenfruits they’re producing because eating toxic vegetables is almost as bad as eating meat.